Global e-commerce fashion platform

My Role:

Research, Conception, UX, Visuals, Product Management, Team Lead


* Optimization to increase conversion rate and revenue
* Improve clickrate, page impressions and targeted traffic
* A/B testing and user testing
* Dealing with the different markets and requirements from 13 countries
* Pushing the design guidelines to reach the marketing goals


* Create a more emotional online environment fitting different shopping behaviours
* Elevate the search experience
* Improving filter possibilities and increasing filter options
* Cross-selling
* Clean up designs to focus on what truly matters
* Continuously improve design and photo language so it speaks to the target audience
* Closely work with CRO managers to improve dynamic personalization to its best output